Dutch GPS and navigation specialist TomTom was among the technology companies entering the fitness and sports tech sector at CES. Promising to bring “not just activity data, but insights and motivation”, the new TomTom Sports app promises to get people active by introducing motivational messages, activity trends, comparisons and performance stats “down to the second”.
TomTom Sports works with iOS4 and Android3 smartphones and supports a number of TomTom products – including TomTom Runner. It also enables data sharing with a range of third-party platforms such as Strava, Nike+, Endomondo, MapMyFitness and Runkeeper.
Co-created with athletes and a panel of fitness app users, TomTom Sports is able to accurately track up to 12 different activity types – ranging from running, cycling and swimming to skiing, trail running and hiking. Users will be able to track their latest efforts and achievements, such as changes in body composition and resting heart rate, at a glance. It also offers wide range of social sharing functions.
“We’ve been creating wearables since 2009, and since then much has changed,” says Corinne Vigreux, co-founder and MD of TomTom Consumer. “The large amounts of data people now have access to is overwhelming. What people really need – in that moment where excuses beat conviction – is motivation and a better understanding of what works for them.
Close Window